NAACP lists companies that dump DEI in its tactical spending guide for Black Americans – Oskaloosa Herald

Cloudy skies. A few flurries are possible. Low 9F. Winds NNW at 15 to 25 mph..
Cloudy skies. A few flurries are possible. Low 9F. Winds NNW at 15 to 25 mph.
Updated: February 15, 2025 @ 9:07 pm
FILE – A community member holds a sign calling for a national boycott of Target stores during a news conference outside Target Corporation’s headquarters in Minneapolis, Minn., Jan. 30, 2025.
FILE – NAACP President and CEO Derrick Johnson speaks at the 115th NAACP National Convention in Las Vegas, July 16, 2024.

FILE – A community member holds a sign calling for a national boycott of Target stores during a news conference outside Target Corporation’s headquarters in Minneapolis, Minn., Jan. 30, 2025.
FILE – NAACP President and CEO Derrick Johnson speaks at the 115th NAACP National Convention in Las Vegas, July 16, 2024.
WASHINGTON (AP) — The NAACP wants Black Americans to steer their buying power toward companies that haven’t pulled back from diversity, equity and inclusion programs under conservative pressure, and the nation’s oldest civil rights organization is listing which brands have stood by — or reversed — past commitments to DEI.
The NAACP says the spending guide it published Saturday is needed because DEI initiatives promote the social and economic advancement of Black Americans, who are projected to consume nearly $2 trillion in goods and services in nominal dollars by 2030, according to the McKinsey Institute for Black Economic Mobility.
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Gilliam Nii Lighter

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