NAACP Releases Spending Guide For Black Consumers Amid DEI Rollbacks – Chicago Defender

The NAACP has released a spending guide for Black Americans, urging consumers to avoid retailers that have rolled back their diversity, equity, and inclusion (DEI) initiatives and policies.
According to The Hill, the NAACP recently launched the “Black Consumer Advisory,” a project that aims to guide Black Americans on where to spend their consumer dollars.
The advisory names companies that have recommitted to DEI amid attacks against initiatives and policies spurred by the Trump administration and those that have dismantled their programs. Delta Airlines, Apple, and Ben & Jerry’s have been highlighted as major corporations that are “pushing progress” and continuing their DEI programs. At the same time, McDonald’s, Meta, and Walmart were identified as companies “stuck in the past” and rolling back their initiatives.
“While companies backtrack on diversity, equity, and inclusion commitments, the @NAACP ’s Black Consumer Advisory is designed to leverage the $1.7 trillion spending power of the Black community to hold corporations accountable to #DEI and social justice,” Derrick Johnson, president and CEO of the NAACP, said in a statement. “We have the power to choose where we spend our money. I am confident that this framework will support our community as we make difficult decisions on where to spend our hard-earned money.”
The NAACP’s spending guide comes after President Donald Trump signed an executive order directing federal agencies to end “illegal preferences and discrimination” in government and to “encourage the private sector to end illegal discrimination and preferences, including DEI.”
Amazon, Target, Tractor Supply, and Lowes are more major companies that have backtracked on their DEI commitments.
In its advisory list, the NAACP said DEI rollbacks “reinforce historical barriers to progress under the guise of protecting “meritocracy.’”
”Many corporations continue to profit from Black dollars while simultaneously undermining commitments of diversity, equity, and inclusion,” the advisory states. “These rollbacks not only harm Black communities, professionals, and entrepreneurs but also erode the progress made toward creating equitable economic and social systems.”
The NAACP urged Black Americans to support businesses that are continuing their DEI commitments and prioritizing investment in Black communities.
“We’re done with empty, and broken promises,” Keisha Bross, NAACP’s director of opportunity, race, and justice, said in a statement. “This is a call for corporations and individuals to buy in to the values and principles that reflect our interests.”
Click here to view the NAACP’s Black Consumer Advisory.
The Black Information Network is your source for Black News! Get the latest news 24/7 on The Black Information Network. Listen now on the iHeartRadio app or click HERE to tune in live.
Black Information Network is the first and only 24/7 national and local all-news audio service dedicated to providing an objective, accurate and trusted source of continual news coverage with a Black voice and perspective. BIN is enabled by the resources, assets and financial support of iHeartMedia and the support of its Founding Partners: Bank of America, CVS Health, GEICO, Lowe’s, McDonald’s USA, Sony, 23andMe and Verizon. BIN is focused on service to the Black community and providing an information window for those outside the community to help foster communication, accountability and deeper understanding.
Black Information Network is distributed nationally through the iHeartRadio app and accessible via mobile, smart speakers, smart TVs and other connected platforms, and on dedicated all-news local broadcast AM/FM radio stations. BIN also provides the news service for iHeartMedia’s 106 Hip Hop, R&B and Gospel stations across the country. Please visit www.BINNews.com for more information.
See author's posts
Tags: Black Consumer Advisory, black consumers, Black spending power, corporate accountability, corporate DEI rollbacks, DEI, Derrick Johnson, diversity equity and inclusion, Keisha Bross, NAACP, racial justice, The Black Information Network, The Hill

Copyright © 2025. Real Times Media. All Rights Reserved.
Accessibility Tools